For the third year in a row, Knorr, Unilever’s largest brand in partnership with United NationsWorld Food Programme (WFP) marked the 2016 World Food Day with the #ShareAMealcampaign.This year’s activation which began at Marigold College, Oworonshoki Lagos, had popular actress and Knorr’s brand ambassador, Omotola Jalade-Ekeinde and Unilever employees prepare and share nutritious meals in line with Unilever Knorr’s Green Food Steps of making nutritious meals.
The 3 green Food steps include tossing green vegetables into your stew, stirring them in and crumbling the iron fortified Knorr stock cube. The #ShareAMeal train will also visit some IDP camps in the North Eastern part of Nigeria.
Speaking at the
school’s event, Unilever President Africa, Bruno Witvoet said: ‘’With 25% of
the world’s population unable to access the nutrients they need to live a
healthy life, Knorr uses platforms like World Food Day to create a better
world. We’re excited to be a part of the 2016 World Food Day, and we are
totally committed to helping Nigerians get the nutrients they need from their
meals. The energy here is amazing. With Omotola around, and the children so
excited, we are able to spread the word and encourage people to #ShareAMeal.”
Knorr Ambassador
Omotola Jalade-Ekeinde who was well-received by the students, demonstrated the
Knorr Green Food Steps and shared Knorr’s nutritious meals to them. She also
led the students in various fun activities such as dancing to the Knorr song.
“I have always had
projects promoting wellbeing in children and women, so being a brand Ambassador
for Knorr on such a project is perfect synergy. I am excited to be a part of what
Unilever Nigeria is doing with Knorr to address the serious issue of anaemia in
Nigeria”, she said.
Also speaking at the
event, Brand Building DirectorFoods, Mrs. Nsima Ogedi-Alakwe explained thatthe
World Food Day event forms part of Knorr’scommitment to help reduce the
prevalence of iron deficiency anaemia in Nigeria, and improve the health and
happiness of a billion people by unlocking more flavour and goodness from
everyday food.
Following
the success of last year’s campaign through which over one million nutritious
meals were shared globally, Knorr and WFP are endeavouring to make an even
bigger impact with this year’s World Food Day. In addition to sharing another
one million meals, this year’s campaign also incorporates the ‘world’s first truly
global language’ of emoji, where people can simply tweet #ShareAMeal alongside
a meal emoji of their choice.
The digital campaign will encourage people
across Nigeria, and the world to tweet #ShareAMeal plus their favourite meal
emoji to donate a nutritious meal to a local food charity, enabling people
across the world to help create a brighter future where nutritious food is more
accessible.
World Food Day marks the three-year
anniversary of this impactful, long-term global partnership between Knorr and
WFP. Together, Knorr and WFP aim to improve global access to nutritious
food. To date, the partnership has provided
a total of three million school meals in many countries around the world.
People looking toget involved in this year’s
campaigncan follow Knorron Twitterusing #ShareAMeal or find out more about this
year’s programme at www.knorr.com. Donations to the UN
World Food Programme can also be made atwfp.org/shareameal.
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